About Swann

Swann is an AI shopping agent built around personal taste. It begins with an interview — what you wear, what you notice, what you refuse — and from it builds a working model of your taste. When you ask it to find something, it searches, reasons about material, construction, and fit, and explains why each result belongs to you.

Swann is opinionated by design. It favors editorial design, quality materials, expert fabrication, and transparent supply chains, and it declines to show items that don't meet those standards. Its index centers independent designers alongside established houses, and it searches resale — The RealReal, Vestiaire Collective, eBay — as readily as current collections, because the right object is often not the new one.

Members also receive a daily collage: a small, composed set of garments, objects, and images chosen for their taste specifically, with a short note on why each piece was chosen.

Access

Swann is in private beta. Access is by invitation; you can join the waitlist from the home page. Membership includes a free tier, with a paid subscription planned.

How Swann makes money

Swann is supported by member subscriptions and, where available, by affiliate commissions on some outbound links to merchants. Compensation never influences what Swann recommends or how results are ranked, and compensated links are labeled. The full policy is in our affiliate disclosure.

Contact

Write to [email protected]. We read everything.